As your video and social media marketing consultant, these are some of the best practices we follow when implementing an effective video marketing strategy.

• We increase your reach and brand awareness integrating embed codes and sharing controls on your video player. It will make it possible for your viewers to act as your advocates by sharing the content around the web.
   
• For additional brand exposure when your video is seen away from your site, we insert a pre-roll at the beginning of all your video.
   
• We include a call to action and make sure it's easy for viewers to click through to your video during and/or after the viewing.
   
• In this sense, we like to use in-video adverts. People are much likely to click an advert that is related to the content. For example, 'drop into basket', 'donate now' o 'download product spec'
   
• We use good analytics software to measure the performance of your video. You need to know how many people have watched each film, where they are, where they saw it, how much of it they watched and if they are sharing it. After knowing all this, adjust call to actions for maximum impact.
   
• We use playlists to give viewers acccess to a great range of content.
   
• We allow viewers to engage in a conversation. Comments are key in social media landscape.
   
• We check your video encoding settings. Make sure that your video supports non-flash devices like iPhone and iPad. (The iPhone accounts 60 % of mobile browsing.)
   
• We make sure everyone can access the content. Close captioning and transcripts are key.
   
• We try to achieve the exposure and branding syndicating your content across bustiling social media platforms and video sharing communities.
   
• We follow a consistent Video SEO (search engine optimization) strategy.
   
• We use the Google's Video Sitemaps service so your online videos can be included in search results.

Hire us for implementing an effective video marketing strategy. Contact us here.